Discover the marketing potential of celebrities!

 

Are you in search of a brand ambassador? Contemplating who among the influencers would be the perfect fit for your project? Interested in finding out which well-known figure aligns most with your brand’s message?

Introducing CelebCompass – a tool designed to assist you in selecting the ideal celebrity for a brand collaboration.
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What is CelebCompass?

CelebCompass is an application that provides reliable insights into how audiences perceive celebrities and influencers based on survey data. The true value of a star goes beyond their online reach. That’s why we’ve created the Influence Power Index that measures the real strength and marketing potential of well-known individuals.

With CelebCompass

#1

You gain insights into how individuals in television, film, music, sports, and the internet are perceived

Results available for over 700 names spanning various categories

#2

You assess which of these personalities genuinely influence your target audience

Define your target audience based on factors like gender, age, location, or interests

#3

You align specific names with your campaign or project

Leverage over 50 different dimensions within our analytical framework

#4

You compare the potential of individuals considered for collaboration

Evaluate their potential in terms of recognition, image, and persuasiveness

#5

You’ll identify who is eco-friendly, who is family-oriented, and who stirs controversy (across more than 35 dimensions)

Explore over 35 image-related dimensions

#6

You’ll pinpoint individuals with the highest credibility in the specific areas you intend to emphasize in your communication
Each result is contextualized relative to a database of several hundred benchmarks

The number of followers and engagement rate doesn’t tell the whole story

 

Digital metrics provide only a partial view of the social media landscape. There’s a growing concern about artificially inflated reach statistics that lack real user engagement. CelebCompass, relying on results from a representative sample, reveals the actual state of affairs at a population level.

Results compared to a database of several hundred benchmarks serve as a reliable and universally applicable standard, allowing for comparisons of potential across a spectrum of individuals, from well-known celebrities like athletes, actors, and TV personalities to smaller-scale influencers and e-sports figures.
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How CelebCompass Works

Several tens of thousands of consumer surveys
A representative sample for the Polish population aged 15-59, with the possibility of analyzing narrower target groups
Detailed celebrity profiles
The strengths and weaknesses of each figure (in relation to a database of hundreds of results)
A growing database with hundreds of stars
Personalities from various domains including sports, film, music, television, fashion, beauty, gaming, lifestyle, and beyond
A suite of analytical tools
A refined analytical framework developed over the years enables the quick selection of suitable individuals based on your objectives

Did you know…

Iga Świątek

is regarded as the most genuine Polish star

Michał Szpak

excels in the “beautiful hair” category among male artists

Grażyna Torbicka

serves as a role model for Polish women with her elegance

Bryska

leads in terms of originality among female singers.

Sanah

sets the most significant trends in 2022

Mama na obrotach

exudes positive energy among influencers.

Łukasz Bok KiKŚ

provides the most trustworthy content to his audience

Patec_wariatec

is considered the most relaxed internet creator according to representatives of Generation Z

Danuta Stenka

enjoys the highest level of trust among women among all actors and actresses

CelebCompass is a superb and reliable tool

For companies

in search of recognizable personalities for their marketing campaigns

For celebrities and public figures

interested in monitoring their image and identifying the most effective brand collaborations

For producers

making informed choices when selecting individuals for content creation

Request a demo now !

FAQ

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Where do the data originate from?
The data presented in CelebCompass are derived from a nationwide survey conducted by the EssenceMediacom agency during 2022 and 2023, involving a sample of 25,000 individuals aged 15-59. This sample was meticulously structured to mirror gender distribution, age groups, and the size of residential areas.
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Which celebrities were considered in the study?
The study encompassed over 700 celebrities spanning various domains, including film, television, music, sports, fashion, beauty, lifestyle, gaming, and more. This encompasses both widely recognized figures and less-familiar personalities, including celebrities from traditional media and influencers.
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Can I request a study for an individual not currently featured in CelebCompass?
We can conduct an additional study within a two-week timeframe, incorporating the results of the individuals you are interested in into the tool. Please don't hesitate to reach out to us.
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What does the Celebrity Strength Index encompass?
The Celebrity Strength Index is a comprehensive metric formed by aggregating all measurements gathered during the study. It takes into consideration factors such as recognition, likability, credibility, influence on the audience, and alignment with a brand's image.
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How can I analyze the data within the tool?

CelebCompass provides the capability to:

  • Examine results for specific individuals.
  • Create celebrity rankings based on specified criteria.
  • Define a target demographic for evaluating results.
  • Specify criteria for the influencer you are seeking.
  • Determine key equity dimensions to focus on in your communication.

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I aim to establish a particular brand image. Is it feasible to incorporate this into CelebCompass?
Brand Link, which pertains to alignment with the brand/communication, constitutes one element of our Celebrity Strength Index. It facilitates the selection of key image areas that a brand wishes to cultivate in its communication. The tool will identify well-known figures who align well with specific equity dimensions and possess the potential to reinforce the brand's messaging in those areas.
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I require a report of the results for presentation to upper management. Is this an option?
If online tool access doesn't meet your requirements, we can prepare a customized report featuring the necessary analyses, highlighting crucial areas, and offering conclusions and recommendations. Please feel free to get in touch if you have such a need.
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I don't yet have specific names to assess. Can CelebCompass assist in creating a shortlist of potential collaboration partners?
Within CelebCompass, you can explore results for specific individuals, compare the outcomes of stars who meet particular criteria, and review rankings of well-known figures in defined target groups.
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Why do CelebCompass results differ from rankings of the top influencers on platforms like Instagram or TikTok?
Social media metrics like reach and engagement rate offer a partial view of reality, reflecting the popularity of specific accounts on particular platforms. In contrast, CelebCompass provides insights into how influencers are perceived and recognized by a broader segment of the Polish population, extending beyond just Instagram or TikTok users. Large follower counts don't always equate to high general awareness. Furthermore, our tool offers advanced indicators that consider influence on the audience and image, contributing to the final celebrity rankings.
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Can I access results for my brand ambassador within the tool?
To determine whether CelebCompass includes results for specific individuals, please get in touch with us.
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What insights can I glean from the tool?

CelebCompass empowers you to compare celebrities across various dimensions, including:

  • Recognition within your target audience
  • Level of audience interest
  • Likability
  • Credibility
  • Influence on the audience
  • 35 image attributes
  • The overall Celebrity Strength Index from two perspectives

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How is influence on the audience measured?
Our Influence Funnel, a proprietary influence index, is constructed based on multiple survey questions, assessing a personality's authority and their closeness to the audience. By analyzing responses from survey participants, we segment the celebrity's audience into subgroups with varying levels of engagement, from basic recognition to dedicated fandom. We evaluate:

The proportion of the audience that not only recognizes the celebrity but also displays interest, seeks information, and discusses them with friends.
The percentage of the audience that views the celebrity as an expert in their field, a professional authority.
The number of individuals for whom the celebrity serves as a role model to emulate, whose guidance or opinions they would follow. The cumulative value of this index indicates whether the celebrity has cultivated a robust community around them and wields genuine influence over their audience.

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My target audience is more specific than the general 15-59 age group. Can CelebCompass provide relevant results?
CelebCompass allows you to define your target group based on criteria such as gender, age range, place of residence, interests, or media usage.
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How soon can I gain access to the results?
Following the agreement signing, we grant access to the tool within 1-2 business days.
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I'm uncertain about selecting the most suitable influencer for my campaign. Can CelebCompass aid me in this decision-making process?
Absolutely, CelebCompass simplifies the comparison of potential collaboration candidates and assists in identifying individuals with the highest potential for a specific campaign.
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Are results available for international markets in CelebCompass?
While we have conducted research in Poland and the United States, our methodology is adaptable for conducting research in any market.

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