Discover the marketing potential of celebrities!
Are you in search of a brand ambassador? Contemplating who among the influencers would be the perfect fit for your project? Interested in finding out which well-known figure aligns most with your brand’s message?
What is CelebCompass?
CelebCompass is an application that provides reliable insights into how audiences perceive celebrities and influencers based on survey data. The true value of a star goes beyond their online reach. That’s why we’ve created the Influence Power Index that measures the real strength and marketing potential of well-known individuals.

With CelebCompass
#1
You gain insights into how individuals in television, film, music, sports, and the internet are perceived
Results available for over 700 names spanning various categories
#2
You assess which of these personalities genuinely influence your target audience
Define your target audience based on factors like gender, age, location, or interests
#3
You align specific names with your campaign or project
#4
You compare the potential of individuals considered for collaboration
#5
You’ll identify who is eco-friendly, who is family-oriented, and who stirs controversy (across more than 35 dimensions)
Explore over 35 image-related dimensions
#6
The number of followers and engagement rate doesn’t tell the whole story
Digital metrics provide only a partial view of the social media landscape. There’s a growing concern about artificially inflated reach statistics that lack real user engagement. CelebCompass, relying on results from a representative sample, reveals the actual state of affairs at a population level.

How CelebCompass Works

A representative sample for the Polish population aged 15-59, with the possibility of analyzing narrower target groups

The strengths and weaknesses of each figure (in relation to a database of hundreds of results)

Personalities from various domains including sports, film, music, television, fashion, beauty, gaming, lifestyle, and beyond

A refined analytical framework developed over the years enables the quick selection of suitable individuals based on your objectives
Did you know…
Iga Świątek
Michał Szpak
Grażyna Torbicka
Bryska
Sanah
Mama na obrotach
Łukasz Bok KiKŚ
Patec_wariatec
Danuta Stenka
CelebCompass is a superb and reliable tool
For companies
in search of recognizable personalities for their marketing campaigns
For celebrities and public figures
interested in monitoring their image and identifying the most effective brand collaborations
For producers
making informed choices when selecting individuals for content creation
FAQ
Where do the data originate from?
Which celebrities were considered in the study?
Can I request a study for an individual not currently featured in CelebCompass?
What does the Celebrity Strength Index encompass?
How can I analyze the data within the tool?
CelebCompass provides the capability to:
- Examine results for specific individuals.
- Create celebrity rankings based on specified criteria.
- Define a target demographic for evaluating results.
- Specify criteria for the influencer you are seeking.
- Determine key equity dimensions to focus on in your communication.
I aim to establish a particular brand image. Is it feasible to incorporate this into CelebCompass?
I require a report of the results for presentation to upper management. Is this an option?
I don't yet have specific names to assess. Can CelebCompass assist in creating a shortlist of potential collaboration partners?
Why do CelebCompass results differ from rankings of the top influencers on platforms like Instagram or TikTok?
Can I access results for my brand ambassador within the tool?
What insights can I glean from the tool?
CelebCompass empowers you to compare celebrities across various dimensions, including:
- Recognition within your target audience
- Level of audience interest
- Likability
- Credibility
- Influence on the audience
- 35 image attributes
- The overall Celebrity Strength Index from two perspectives
How is influence on the audience measured?
The proportion of the audience that not only recognizes the celebrity but also displays interest, seeks information, and discusses them with friends.
The percentage of the audience that views the celebrity as an expert in their field, a professional authority.
The number of individuals for whom the celebrity serves as a role model to emulate, whose guidance or opinions they would follow. The cumulative value of this index indicates whether the celebrity has cultivated a robust community around them and wields genuine influence over their audience.